Effective promotion means promoting your site on the web as well as off the web. The entrepreneur will be creative in their promotion efforts. Affiliates, partners, local discussion groups, email lists (to consenting parties), even voice mail and all of your print material can used to promote your products & services. The web provides access to people around the world at all hours of the day and night to find you -- it is worth your resources to use it. Promoting is also a matter of building the site from the ground up with a strong foundation to support future expansion, customer service and e-commerce.
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