Here are a few things to think about while you are considering putting up a new web site. This is your opportunity to prepare for the most effective web site for customer impact and cost. Webspinit will work with you to create a website that will attract and inform your intended users.

Planning - Know your goals.

If you don't know where you're going, any road will get you there"                                                       -- Neil Young

What are your strategic goals for the company and the site?
Who are your targeted customers?
How will your web site appeal to your targeted customers?
How will you promote the web site in other types of media?
How quickly will you answer the requests of prospective customers?
How do you want to structure the web site?
How would you like to see each page laid-out?
How will the web site be maintained?

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Content

Domain Name: What name will best suit your audience?

Text: Is it already written? Will it attract your new web based audience? Does it need to be reformatted? Is it available in digital format?

Graphical Elements: What image do you want to portray to your audience? What color scheme will you use?

Photos: Will you use your own, custom or stock photographs?

Email Address: Will you need Email or Email Forms from your site?

Keywords: What keywords will bring the most prospective clients to your site?

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 Format

Style: What look will compliment your chosen style? Find sites that you like and then tell your developer what you like or do not like about them.
Fonts: Clean, Formal or Art Style?
Color Scheme will enhance any image and impact your budget.

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Layout

Links: What will your linking policy be?
Will you allow external links?
How will you maintain the reader's attention if you allow them to wander away?

Tables: Generally accepted and used, will they clutter your site or help the user?

Frames: Considered Cool, but not fully supported. Will they attract or alienate your users? How can frames help you?

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Promotion

How will you promote the site both on an off the web so that you can attract the most number of users?

On Web: Which search engines and directories will suit your goals?

Off Web: Do you have a comprehensive promotion campaign that includes your domain name on all printed material, voice mail and other marketing efforts?

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Follow-up

Maintenance Schedule: Once your site is up and running, it will provide your customers and prospects with information about your product or service. Will the web site be dynamic enough to bring them back? How will you maintain changing dates, contact information and product updates?

Webspinit will work with you to reach your marketing goals. By defining a comprehensive plan and creating a web presence to work for your customers and for you.